How to Get Found Online
The virtual world of social media is so large, it’s a wonder anyone can be found at all. Often times, when first joining a social media platform, it can be difficult to get started—to get friends, likes, followers, or just noticed in general. While the process of establishing oneself or one’s business on social media is admittedly a much slower one than most of us would like, here are some tips that will hopefully help you to speed up the process.
“Keywords” is one of those funny terms that is thrown around all the time online and is easy enough to understand, but it is often forgotten about when it comes to putting together a social media profile page.
When people search for businesses or business professionals on Google or social media platforms, they start by typing in words that define the type of business they are looking for. For example, if they are looking for someone in the Calgary area, they will be sure to include the word “Calgary” in their search. This means that you, the small business owner in Calgary, must have the word “Calgary” somewhere in your profile, website, or blog. When people search for businesses, their searches are specific to what they are looking for, meaning that you must be specific in stating which services or products you provide in order for prospects to find you and not someone else.
The other important part of this to mention is that you must remember to use these keywords many times throughout your profile, blog, and website (or whatever it happens to be). It is in this way that these terms that describe you actually become key words. And by making these descriptive, specific terms keywords, search engines, and consequently your prospects, will have a far easier time finding you in the daunting vastness that is the cyberspace we have come to know and love. (Check out this great article about how to use keywords specifically for your LinkedIn profile page).
Engage, engage, engage!
Being active on social media really is the only thing that will truly strengthen your social media presence. Your profile can be full of keywords, but if you’re not engaging on your chosen platforms, it unfortunately won’t matter. By engaging with your online community—commenting on and liking others’ posts, retweeting , etc.—other people who are not necessarily directly connected with you will be able to see you and the insights you provide in your area of expertise. In this way, you grow your number of friends, followers, connections, and the more connected you are to the cyber-world around you, the easier it will be for you to be found online.
What strategies have worked for you in your social media endeavors? Let us know by leaving a comment below!